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Best outbound sales tools for small teams

A team of three buys outbound tools on two constraints a large team does not have, and neither of them is on a feature list. The first is the billing unit. A tool priced per user, per seat, per identity or per LinkedIn sender multiplies by headcount, while a tool priced per account or per workspace does not, and that single difference changes the bill more than any feature on this page. The second is that nobody on a small team is a full-time list builder. Three people have no SDR whose job is to search, export and import, so the tools that keep the list filling on their own are worth more than the tools with the deepest campaign editor. This page ranks on those two things, then on channel coverage. We sell the product at the top and we run our own outreach on it, so weigh the order accordingly; every third-party fact below comes from the vendor's own pages on the date shown at the bottom. Prices are in the currency each vendor publishes, and you should not compare EUR and USD figures without converting them.

Short answer

Pick Vaam if the team is small and nobody is free to build lists. Our agents find and qualify prospects on LinkedIn against your audience and enroll the matches into a sequence of LinkedIn, email and per-prospect video steps, on one plan at €99 per user per month with native CRM sync included. Pick Waalaxy if price decides it. At €19 per user per month it is the cheapest published price in euros here, though that plan is LinkedIn only, cold email starts at €69, and the dollar-priced plans below are not directly comparable without converting currencies. Pick La Growth Machine if you want four channels and teammates who only handle replies included in the price rather than billed as seats. Pick Lemlist if the whole team sends email and nothing else: $69 per month covers unlimited users on one account. Pick Smartlead or Instantly if cold email volume is the motion and you want a flat per-account price that does not grow with the team. Smartlead's Base plan is $39 flat, the lowest published dollar price on this page. Pick Dripify if you want cloud LinkedIn drip campaigns with published daily quotas and a low ceiling on complexity. The honest warning is the billing unit again. We, Waalaxy and Dripify all charge per user or per seat, so our bills grow fastest as the team grows.

Top pick: Vaam Best for Agent-sourced LinkedIn, email and video outreach with a human on the replies

Pick Vaam if

  • You want the tool to find and qualify prospects continuously, not just execute a list you built somewhere else.
  • Nobody on your team has time to search, export and import lists every week.
  • You want AI doing the sourcing and the sending, and you on every reply.
  • You would rather have LinkedIn, email and per-prospect video in one sequence on one plan than the cheapest price on the page.
  • You price in euros, want EU data residency, and want native CRM sync to HubSpot, Pipedrive or Upsales included.

Pick Waalaxy if

  • Price decides it for you and LinkedIn is your main channel.
  • You want invitation and message quotas published per plan before you pay.
  • A free tier that keeps your prospects readable after the trial matters to you.
  • You are willing to move up to the €69 Business plan when you want cold email in the same campaign.

Pick La Growth Machine if

  • You want LinkedIn, email, X and call tasks in one sequence builder.
  • Most of your team only answers replies, and those teammates are included in the identity price rather than billed as seats.
  • AI-personalized LinkedIn voice messages fit your motion.
  • You want a European vendor with prices published in EUR.

Pick Lemlist if

  • Your whole team sends email, and the $69 per month Email plan covers unlimited users on one account whatever the headcount.
  • You want a 650M+ lead database and an email and phone finder inside the tool.
  • Deliverability tooling and warm-up on every plan matter to you.
  • You need the host servers for your data to be inside the European Union.

Pick Smartlead if

  • Cold email is the motion and you want the cheapest per-account price, $39 per month whatever the headcount.
  • Unlimited mailboxes and a warm-up pool on the entry plan are what you are buying.
  • A master inbox that centralizes replies across every mailbox suits how your team works.
  • You run outbound for clients and want white-label client workspaces.

Pick Instantly if

  • You want email volume and a 450M+ lead database in the same per-workspace subscription.
  • Unlimited email accounts and unlimited warm-up on the cheapest paid plan are the point.
  • You want an approval step. Outside Autopilot, the AI Sales Agent waits for you in the Live Feed.
  • You can give up LinkedIn automation completely.

Pick Dripify if

  • You want cloud LinkedIn drip campaigns with published daily quotas and nothing to install.
  • LinkedIn and email in the same sequence at $59 per user per month annually fits your budget.
  • A dedicated IP in your own region and adaptive activity control matter for account safety.
  • One seat per LinkedIn account is acceptable and your team is not going to grow fast.

Sources last checked August 28, 2026. Prices and features are taken from each vendor's own public pages — see the sources at the bottom of this page.

The ranking

Ranked on how much of a LinkedIn + email + video outreach workflow each tool covers on its own.

  1. Vaam

    Best for Agent-sourced LinkedIn, email and video outreach with a human on the replies

    A sales outreach automation platform whose agents find prospects on LinkedIn, check them against your audience and enroll the matches into a sequence of LinkedIn, email and per-prospect video steps.

    From
    €99/user/mo
    Free trial
    14 days, no credit card
    • Vaam's agents find and qualify prospects on their own. They source from LinkedIn post engagement and, where enabled, people searches, enrich each profile, and check each prospect against the audience you defined before enrollment. With no audience configured, they run without that check.
    • Sourcing, qualification and outreach live in one product, so there is no export-import step between building a list and running it.
    • You decide how much autonomy to give. Turn on Require approval to review every prospect first, or leave it off and let the agent enroll the matches by itself.
    • One plan with no feature tiers, so a small team does not have to buy an enterprise plan to get CRM sync or video.
    • Video is recorded once and personalized per prospect, which nothing else on this page does natively.
    • Agents run inside a hosted LinkedIn session, so nobody's laptop has to stay open.
    • All customer data is stored within the European Union.
    • We price per user, so our bill grows fastest here as the team grows. Three seats is €297 per month, against Smartlead's flat $39 per month regardless of headcount (different currencies, not converted here).
    • We are not built for high-volume cold email. We publish no warm-up product, no inbox-placement testing and no dedicated IPs.
    • No lead database of our own. The agents work from LinkedIn, or you import your own list.
    • Our agents source from LinkedIn only, and Sales Navigator search URLs do not work.
    • Our LinkedIn sequences hold at most 400 active prospects at a time. The rest queue and release as slots free up.
    • No SMS steps and no in-app dialer. Calls are sequence tasks.

  2. Waalaxy

    Best for The cheapest published entry price for LinkedIn sequences

    A LinkedIn-first prospecting tool built for beginners, with published invitation quotas per plan, cold email on its top tier and a free plan that stores prospects without automating them.

    From
    €19/user/mo Pro — LinkedIn only, cold email needs the Business plan
    Free trial
    14 days on all plans; a Freemium tier remains after the trial
    • The cheapest published entry price on this page, at €19 per user per month.
    • Invitation and message quotas are published per plan, so a small team knows the volume before it pays.
    • Fully cloud-based since 1 July 2026; no browser extension is needed and no laptop has to stay open.
    • Native CRM integrations with HubSpot, Salesforce and Pipedrive on every paid plan.
    • A Freemium tier keeps your prospects and campaigns readable after the trial ends, which is unusual in this category.
    • Smart reply detection pauses a sequence for a lead who answers.
    • Cold email is only on the €69 Business plan, so the €19 headline is LinkedIn only.
    • Priced per user, so three LinkedIn accounts means three licenses.
    • No video step of any kind, and no lead database. The published feature list covers LinkedIn prospecting, an email finder and cold email.
    • Email finder credits are 25 per month below the Business plan.
    • The data usage policy does not state where customer data is hosted.
    • The trial converts to a paid subscription automatically and the help center states no reminder is sent.

  3. La Growth Machine

    Best for Four channels in one sequence, with reply-only teammates included

    A French multichannel outreach platform that runs LinkedIn, email, X and call tasks from one sequence builder, with AI-personalized LinkedIn voice messages included on every plan.

    From
    €60/identity/mo Basic — no CRM sync at this tier
    Free trial
    14 days, no credit card
    • LinkedIn, email, X (Twitter) and call tasks all run in one sequence.
    • Team members who only reply are included in the identity price, so a small team pays for senders rather than headcount.
    • Signals continuously imports leads matching an intent trigger, so the list refills without anyone building it.
    • AI-personalized LinkedIn voice messages are included from €60 per identity per month.
    • Built-in 27M+ company database and waterfall email enrichment across 9 providers.
    • A European vendor publishing prices in EUR.
    • CRM sync with HubSpot or Pipedrive requires the Ultimate plan at €180 per identity per month, which is a hard jump for a small team.
    • Billing is per identity, so several senders multiply the price.
    • No video step of any kind; personalization per lead is done with AI voice, not video.
    • Enrichment runs on credits, 250 leads a month on Basic, and two sub-processors in the DPA process outside the EU.
    • The feature pages document no approval step before contact and no automatic stop on reply.
    • No email warm-up product is published, only inbox rotation from the Pro plan.

  4. Lemlist

    Best for Email outreach for teams that want unlimited users on one account

    A sales engagement platform built email-first, with warm-up, a 650M+ lead database and a multichannel tier that adds LinkedIn, SMS and calling.

    From
    $69/account/mo Email — email only, LinkedIn needs the Multichannel plan
    Free trial
    14 days of full Multichannel access on any plan, no credit card
    • The Email plan covers unlimited users on one $69 account price for an email-only team; Smartlead's Base plan is a lower flat $39 if per-account cost matters more than lead-database and warm-up features.
    • A 650M+ lead database with an email and phone finder inside the product, so nobody has to buy a data tool as well.
    • Deliverability tooling and warm-up on every plan, including the cheap one.
    • The most channels in one sequence here, covering email, LinkedIn, SMS and calls, with WhatsApp as an add-on.
    • Lemlist's privacy policy states the host servers for its databases are located exclusively within the European Union.
    • Campaign settings let you choose what a reply does, either continue, pause the lead or end the lead.
    • LinkedIn automation requires the Multichannel plan at $109 per user per month, so a three-person LinkedIn team pays $327 a month.
    • Video is not personalized per lead. Lemlist's own docs state the attached video is the same for every lead who reaches that step.
    • The People database is a manual search you run and push to a campaign; nothing re-checks itself on a schedule.
    • WhatsApp is a paid add-on rather than part of the Multichannel plan.
    • Enrichment and intent data are consumed as separately purchased credits.

  5. Smartlead

    Best for A flat per-account price for cold email, whatever the headcount

    A cold email sending platform built around unlimited mailboxes, an exclusive warm-up pool and a master inbox, priced per account rather than per seat, with white-label client workspaces on the top tier.

    From
    $39/account/mo Base — email only, no LinkedIn step and no video of its own
    Free trial
    The pricing page offers "Try for free and pick a plan later" but publishes no trial length
    • Priced per account, so a team of one and a team of ten pay the same $39 per month on the Base plan.
    • Unlimited mailboxes on every plan, with an exclusive warm-up pool described as human-like interactions.
    • A master inbox centralizes replies from every connected mailbox in one place.
    • White-label cold email and client workspaces on the top tier, if the small team is an agency.
    • Native HubSpot and Pipedrive integrations, plus Zapier and Clay.
    • No LinkedIn step of its own; the integrations page routes LinkedIn to partner tools such as HeyReach and Aimfox, which are separate subscriptions.
    • Video comes from a Sendspark partnership, so per-prospect video needs a second product.
    • Its privacy policy states personal data is processed on Amazon Web Services in Sydney, Australia, and does not leave Australia except for technical support in India.
    • The pricing page publishes no free-trial length, only "Try for free and pick a plan later".
    • SmartProspect supplies one verified lead per three emails sent rather than a database you search on demand.
    • Salesforce syncing is documented through OutboundSync, a third-party connector.

  6. Instantly

    Best for Email volume and a lead database on one per-workspace subscription

    A cold email platform with unlimited mailboxes and warm-up, a 450M+ B2B lead database, AI agents and dedicated sending infrastructure, sold as separate outreach, credit and CRM plans or as a bundle.

    From
    $47/account/mo Outreach — Growth — email only, no LinkedIn automation, no video, and lead credits are a separate plan
    Free trial
    Free trial with 250 uploaded contacts and 1,000 emails on Email Outreach, and 100 trial credits; no credit card required
    • Priced per workspace, so adding teammates carries no published per-seat fee.
    • Unlimited email accounts and unlimited warm-up on every Outreach plan.
    • A 450M+ B2B lead database with waterfall enrichment, sold as credits in the same product.
    • Outside Autopilot mode the AI Sales Agent needs manual approval in the Live Feed before it finds more leads or sends anything.
    • The campaign option "Stop sending emails on reply" pauses follow-ups for a lead who answers.
    • LinkedIn is not an automated channel. The help center documents a "Connect" button that opens the prospect's LinkedIn profile.
    • No video feature is documented on the pricing page, the product menu or the help center.
    • The real bill is usually outreach plus credits plus CRM, not the headline price, which is harder to plan for on a small budget.
    • Plans are tiered by email and contact volume, so a short, high-value list pays for a tier it will not fill.
    • Instantly's privacy policy says it generally stores service information in the United States.

  7. Dripify

    Best for Cloud LinkedIn drip campaigns with published daily quotas

    A cloud LinkedIn automation platform that runs drip campaigns of connection requests, messages, InMails, profile views, endorsements, follows, likes and email steps, with no download and no browser extension.

    From
    $59/user/mo Basic — 1 drip campaign and 20 connection requests a day; no inbox, CSV export, webhook or HubSpot sync
    Free trial
    7 days of the Advanced plan, no credit card; campaigns are deactivated when it ends and nothing is charged automatically
    • LinkedIn and email run in the same sequence on every paid plan, with a built-in email finder.
    • Daily action quotas are published per plan, covering connection requests, messages, InMails, profile views, endorsements, likes and follows.
    • A dedicated IP address in your own region is included, plus adaptive Activity Control that raises limits based on your account's own history.
    • Runs entirely in the cloud with no download and no Chrome extension.
    • Works with all LinkedIn account types, including free accounts.
    • A reply to a connection request, message or InMail puts all further actions on hold.
    • Priced per user with one LinkedIn account per seat, so three people cost three seats and no sender rotation is documented.
    • No video step of any kind appears in Dripify's published feature set.
    • Evergreen Lead Upload, the feature that keeps collecting leads for you, is on the Advanced plan only, and the search filters are the only qualification.
    • The Basic plan is one campaign and 20 connection requests a day, so the realistic entry tier for a team is Pro.
    • Dripify's own integrations page contradicts itself. It lists HubSpot under "Coming soon" while the FAQ on the same page claims native connections with HubSpot, Salesforce, Zoho, Pipedrive and ActiveCampaign. Confirm before buying.
    • The free trial is 7 days, half the length of most tools on this page.
    • Its privacy policy does not say where customer data is stored.

Feature comparison

Feature support by product
Feature Vaam Waalaxy La Growth Machine Lemlist Smartlead Instantly Dripify
Agent-sourced prospecting The tool finds and qualifies new prospects itself, instead of only running a list you built elsewhere. Yes Agents source from LinkedIn post engagement and, where enabled, people searches, enrich each profile, and check each prospect against your audience before enrollment. With no audience configured, they run without that check. Partial Waalaxy builds lead lists from a LinkedIn Search, Sales Navigator or Recruiter Lite import or a CSV, and can automatically import contacts who like or comment on your posts. No ICP check is applied before the campaign contacts them. Yes Signals continuously imports leads matching an intent trigger (a LinkedIn like or comment, an event signup, a job change, a profile visit, a form or a website visit), and Lookalike Search keeps suggesting similar companies. The trigger and its filters are the qualification. Partial The People database is a manual search. You filter, select leads and push them to a campaign. Lemlist documents no source that re-checks itself on a schedule and qualifies each prospect before outreach. Partial SmartProspect earns one verified lead for every three emails you send, checked across three independent sources and filtered on advanced filters and live intent signals. No ICP check before outreach is documented. Partial The AI Sales Agent discovers and enriches new leads against the customer profile you configure, within a daily limit you set. Its help article documents no live external source; the documented lead sourcing is the 450M+ B2B database. Partial Evergreen Lead Upload monitors the lead source you chose and adds new matches by itself, every 12 hours for a LinkedIn post and weekly for a Sales Navigator search. It is on the Advanced plan only, and the search filters are the only qualification.
Autonomous sequence execution Sourced prospects enter a multi-step sequence and every step sends on schedule without a person triggering it. Yes LinkedIn, email and per-prospect video steps send automatically, with randomized human-like pacing and a 400 active-prospect cap on LinkedIn sequences. Yes Connection requests, messages and follow-ups run in the cloud once a campaign starts. Combining LinkedIn and email in one campaign needs the Business plan. Yes LinkedIn, email, X and call tasks run from one sequence builder once a lead enters a campaign, with conditions on opens, clicks and replies. Yes Campaign steps across email, LinkedIn, SMS and calls send on the campaign schedule once leads are in the campaign. Yes Campaigns and sub-sequences send on their own schedule across unlimited mailboxes. Email is the only native channel. Yes Campaigns send on their own schedule and the AI Sales Agent creates and sends multi-step outreach. Email is the only automated channel. Yes Campaigns run in the cloud with no browser open, mixing LinkedIn actions and email steps with delays and conditions, inside the daily quotas and working hours you set.
Human control points Named places where a person can approve or halt the automation, such as approving prospects before outreach and replies that stop the sequence. Yes Require approval holds each prospect for your decision, and a prospect's reply stops the sequence and comes to the seller as a task. Partial Smart reply detection automatically detects replies and pauses sequences accordingly. No approval step before outreach is documented. Not documented The feature pages document Out of Office detection that pauses actions, a multichannel inbox and a Slack alert on reply, but state neither an approval step before contact nor an automatic stop on reply. Partial Campaign settings let you choose what a reply does, either continue, pause the lead or end the lead. Leads only enter a campaign when a person pushes them there, so no separate approval gate is documented. Not documented The published product pages document neither an approval gate before outreach nor an automatic stop when a lead replies, and the help center is a Notion site that did not render on the date checked. Yes Outside Autopilot mode the AI Sales Agent needs manual approval in the Live Feed before it finds more leads or sends anything, and the campaign option "Stop sending emails on reply" pauses follow-ups. Partial A reply to a connection request, message or InMail puts all further actions on hold, and the Smart Inbox has a Resume sequence control. No approval gate before outreach is documented.
LinkedIn steps in the same sequence Connection requests and message steps sent from your own account. Yes Included on the one plan, alongside email and video steps. Yes Included on every paid plan; the Freemium tier runs no automation. Yes Included on every plan, including profile visits and social warming. Yes Included from the Multichannel plan at $109 per user per month; the $69 Email plan has none. No No LinkedIn step exists; the integrations page routes LinkedIn to partner tools such as HeyReach and Aimfox, which are separate subscriptions. No The documented LinkedIn action is a "Connect" button in the CRM that opens the prospect's profile. No automated LinkedIn sending is documented. Yes The core of the product, covering connection requests, messages, InMails, profile views, endorsements, follows and likes, with published daily quotas.
Email steps in the same sequence Yes Email steps run beside LinkedIn and video on the one plan, sent from your own Gmail or Microsoft 365 inbox. Partial Cold email sequences are on the €69 Business plan only, and no warm-up or inbox-placement product is documented. Yes Email is on every plan, with 1 sending address per identity on Basic and inbox rotation across 5 to 10 from Pro. Yes 50,000 emails a month with a deliverability hub and warm-up on every plan. Yes Unlimited mailboxes and an exclusive warm-up pool on every plan, from 6,000 to 500,000 sends a month by tier. Yes Unlimited email accounts and unlimited warm-up on every Outreach plan, 5,000 to 500,000 emails a month by tier. Partial Email steps run in the same campaign but send from your own Gmail or Outlook mailbox, and the help centre states a maximum of 200 emails a day. No warm-up product is published.
Video personalized per prospect A video step in the sequence whose content changes for each prospect, inside the same product. Yes Built-in recording and sharing, personalized per prospect, with up to 400 AI-personalized videos a month on the one plan. No The published feature list covers LinkedIn prospecting, messaging, an email finder and cold email; no video step is documented. No The published channels are LinkedIn, email, X and calls; personalization per lead is done with AI voice, not video. Partial Video can be attached to a LinkedIn message or placed on a personalized landing page, but Lemlist's documentation states the attached video "is not 1:1 personalized video" and is the same for all leads at that step. Partial The integrations page lists a Sendspark partnership for adding dynamic personalized videos to cold emails, so the video lives in a separate product. Not documented Instantly's pricing page, product menu and help centre do not document a video feature. No No video step of any kind appears in Dripify's published feature set.
Native CRM sync Yes HubSpot, Pipedrive and Upsales, included on the one plan; syncs contacts, activities and blocklists. Yes HubSpot, Salesforce and Pipedrive, with CRM sync listed on every paid plan. Partial HubSpot and Pipedrive on the Ultimate plan only; not on Basic or Pro. Yes CRM integrations and an API from the Email plan. Partial Native HubSpot and Pipedrive integrations, plus Zapier and Clay. Salesforce syncing is documented through OutboundSync, a third-party connector. Partial First-party HubSpot and Pipedrive integrations plus Zapier, webhooks and an API. Salesforce logging is documented through OutboundSync. Partial HubSpot is documented in the help center and listed on the Pro plan card, but the integrations page lists HubSpot under "Coming soon" while its own FAQ claims native Salesforce, Zoho and Pipedrive connections.
Price does not multiply with team size Whether the published price is charged per account or workspace, rather than per user, seat, identity or sender. No €99 per user per month; three people is three seats at €297 per month. No Per user, and one licence covers one LinkedIn account, so three people is three licences. Partial Per identity (a profile that runs campaigns), but team members who only reply are included, 3 on Basic, 25 on Pro and unlimited on Ultimate. Partial The $69 Email plan covers unlimited users on one account; the Multichannel plan that adds LinkedIn is $109 per user per month. Yes Per account, so headcount does not change the bill. Yes Per workspace, so adding teammates carries no published per-seat fee. No Per user, and one seat connects one LinkedIn account; no sender rotation across accounts is documented.
Free trial or free tier Yes 14 days, no credit card. Yes 14 days on all plans, and a Freemium tier that keeps prospects and campaigns readable afterwards. The trial converts automatically and the help center states no reminder is sent. Yes 14 days, no credit card. Yes 14 days of full Multichannel access on any plan, no credit card. Not documented The pricing page offers "Try for free and pick a plan later" but publishes no trial length. Partial A free trial capped at 250 uploaded contacts, 1,000 emails and 100 trial credits; no credit card required. Partial 7 days of the Advanced plan, no credit card. Campaigns deactivate when it ends and nothing is charged automatically.
Published monthly price for a three-person team Arithmetic on each vendor's own published list price at the tier that runs the page's core motion. Currencies are not converted. Yes €297 per month, or 3 × €99, billed monthly, with LinkedIn, email and video included. Partial €57 per month at the €19 yearly Pro price, but that is LinkedIn only; LinkedIn plus email is €207 per month at the €69 Business price. Yes €180 per month for 3 identities on Basic monthly and €150 annually, but CRM sync needs Ultimate, which is €540 per month for 3 identities. Partial $69 per month total on the Email plan, because users are unlimited; the Multichannel plan with LinkedIn is $327 per month for 3 users. Yes $39 per month total on Base, whatever the headcount. Yes $47 per month total on Outreach Growth, whatever the headcount; a Bundle with lead credits is $94. Yes $237 per month for 3 Pro seats billed monthly, $177 on the annual price.

Pricing

List prices from each vendor's public pricing page.

Vaam pricing

Prices are in EUR per user per month, billed monthly, with no lock-in. Quarterly and yearly agreements are on request and not published. One LinkedIn account per user, so a three-person team is three seats at €297 per month. Most tools below publish USD; do not compare the numbers without converting them.

Vaam plans and prices
Plan List price Longer term Includes
Vaam One plan, billed monthly, cancel anytime €99/user/mo — LinkedIn automation (connect + message sequences), Email automation, AI personalization, Built-in video for sales outreach, Up to 400 AI-personalized videos / month, Up to 400 email enrichments / month, Up to 3 active agents, Native CRM integrations (HubSpot, Pipedrive, Upsales), CRM sync (contacts, activities and blocklists), Standard blocklist, list management and targeting, Standard support

Free trial: 14 days, no credit card

Waalaxy pricing

Prices are in EUR per user per month as published on Waalaxy's pricing page, which loads with yearly billing selected and advertises yearly at −50%. Read them as yearly-commitment prices and check the monthly figure at checkout. The help center states that a monthly Business subscription is €139 per month and may vary by country. One license covers one LinkedIn account.

Waalaxy plans and prices
Plan List price Longer term Includes
Pro 300 invitations / month €19/user/mo LinkedIn only, cold email needs the Business plan — Unlimited campaigns, Pre-built sequences and automated follow-ups, CRM synchronization, 25 email finder credits / month
Advanced 800 invitations / month €49/user/mo LinkedIn only, cold email needs the Business plan — Maximum LinkedIn invitation limits, API access, Make, Zapier and n8n modules, Live chat support
Business Everything in Advanced, plus email €69/user/mo — Cold email sequences, Multichannel campaigns (LinkedIn + email), 500 email finder credits / month, Multiple sender accounts
Enterprise Custom pricing, 5+ seats Custom — Volume pricing, Dedicated onboarding, Centralized billing, Priority support

Free trial: 14 days on all plans; a Freemium tier remains after the trial

La Growth Machine pricing

Prices are in EUR as published on La Growth Machine's pricing page, which also offers USD and GBP. Pricing is per identity (a profile that runs campaigns), and each identity is billed separately. Team members who only reply are included, 3 on Basic, 25 on Pro and unlimited on Ultimate. The "longer term" column is the annual price.

La Growth Machine plans and prices
Plan List price Longer term Includes
Basic LinkedIn and email, up to 3 identities €60/identity/mo no CRM sync at this tier €50/identity/mo Channels (LinkedIn and email), 250 leads enriched per month, 1 sending email per identity, 3 team members included, Waterfall email enrichment across 9 providers, AI-generated voice messages
Pro Everything in Basic, plus multichannel inbox and call tasks €120/identity/mo still no CRM sync, that starts on Ultimate €100/identity/mo Channels (LinkedIn, email and calls), 400 leads enriched per month, 5 sending emails per identity with rotating inbox, 25 team members included, LinkedIn intent data (likers, commenters, event attendees), A/B testing and social warming
Ultimate Everything in Pro, plus CRM sync €180/identity/mo €150/identity/mo Channels (LinkedIn, email, X (Twitter) and calls), 1 000 leads enriched per month, 10 sending emails per identity with rotating inbox, Unlimited campaigns and unlimited team members, Sync with HubSpot / Pipedrive, including CRM enrichment
Agency / Custom Sales-led plans; Custom is quoted "from €150" Custom Agency requires a 6-identity minimum; Custom requires a 6-month commitment — Custom limits on identities and campaigns, Discounted plans for lead-gen agencies, Custom support and onboarding

Free trial: 14 days, no credit card

Lemlist pricing

Prices are in USD as published on Lemlist's pricing page. The Email plan is priced per account with unlimited users; Multichannel is priced per user, so the tier that contains LinkedIn is the one that multiplies with headcount. WhatsApp is a paid add-on, and enrichment and intent credits are bought separately.

Lemlist plans and prices
Plan List price Longer term Includes
Email Unlimited users, email only $69/account/mo email only, LinkedIn needs the Multichannel plan $55/account/mo 50,000 emails / month, Email and phone number finder, 650M+ lead database, Deliverability hub and warm-up, CRM integrations and API
Multichannel Everything in Email, plus non-email channels $109/user/mo $87/user/mo 5 senders per user, LinkedIn and SMS automation, WhatsApp automation as a paid add-on, Built-in call dialer and VoIP integrations, Task management, Access from Gmail and LinkedIn
Enterprise Custom pricing Custom — 5+ senders per user, Custom user roles and permissions, SSO/SAML, Dedicated account manager

Free trial: 14 days of full Multichannel access on any plan, no credit card

Smartlead pricing

Prices are in USD, per account rather than per user, so the headline price is the whole bill for a small team. The "longer term" column is the annual price, which the pricing page advertises as 17% off. Plans are tiered by contacts, monthly email sends and verified emails.

Smartlead plans and prices
Plan List price Longer term Includes
Base Entry sending plan $39/account/mo email only, no LinkedIn step and no video of its own $32.5/account/mo Unlimited email accounts, 2,000 contacts, 6,000 email sends per month, 2,000 verified emails per month
Pro Same features, higher volume $94/account/mo $78.3/account/mo Unlimited email accounts, 30,000 contacts, 90,000 email sends per month, 30,000 verified emails per month
Unlimited Smart Unlimited contacts $174/account/mo $144.5/account/mo Unlimited contacts and unlimited email accounts, 150,000 email sends per month, 50,000 verified emails per month
Unlimited Prime Agency scale, with client workspaces $379/account/mo $314.6/account/mo Unlimited contacts and unlimited email accounts, 500,000 email sends per month, 170,000 verified emails per month, 3+ client workspaces

Free trial: The pricing page offers "Try for free and pick a plan later" but publishes no trial length

Instantly pricing

Prices are in USD, per workspace rather than per user. Instantly sells modules. Email Outreach, Instantly Credits, CRM and Inbox Placement are separate plans, and the Bundle tiers combine outreach and credits, so the real bill for a small team is usually a bundle rather than the headline price. The "longer term" column is the yearly-commitment price.

Instantly plans and prices
Plan List price Longer term Includes
Outreach — Growth Email sending and warm-up only $47/account/mo email only, no LinkedIn automation, no video, and lead credits are a separate plan $37.6/account/mo Unlimited email accounts, Unlimited email warmup, 1,000 uploaded contacts, 5,000 emails monthly, Chat support
Outreach — Hypergrowth Same features, much higher volume $97/account/mo $77.6/account/mo Unlimited email accounts and warmup, 25,000 uploaded contacts, 125,000 emails monthly, Premium live support
Bundle — Starter Outreach plus lead credits $94/account/mo $85/account/mo 5,000 emails monthly, 1,000 uploaded contacts, 1,500 Instantly credits monthly, Database of 450M+ B2B leads, AI Sales Agent
Enterprise Custom pricing Custom — 500,000+ emails monthly, Private deliverability network, Dedicated account manager

Free trial: Free trial with 250 uploaded contacts and 1,000 emails on Email Outreach, and 100 trial credits; no credit card required

Dripify pricing

Prices are in USD per user per month as published on Dripify's pricing page. The "list price" column is monthly billing and the "longer term" column is the annual price, which the page advertises at up to 35% off. One seat connects one LinkedIn account, so a team of three needs three seats. Every plan includes 100 email-finder credits per month, valid for 30 days and not rolled over.

Dripify plans and prices
Plan List price Longer term Includes
Basic One campaign, light daily volume $59/user/mo 1 drip campaign and 20 connection requests a day; no inbox, CSV export, webhook or HubSpot sync $39/user/mo LinkedIn and email sequences, 100 email-finder credits / month, 20 connection requests and 30 messages a day, Advanced analytics and reports, Built-in LinkedIn protection, 24/7 live support
Pro Everything in Basic, at full daily volume $79/user/mo $59/user/mo Unlimited drip campaigns, 75 connection requests and 100+ messages a day, Smart Inbox for replies, CSV export and webhook integration, HubSpot integration
Advanced Everything in Pro, plus continuous lead collection and teams $99/user/mo $79/user/mo Evergreen leads (continuous lead collection), Advanced LinkedIn protection and adaptive activity control, Multi-team management, Lead tagging, step analytics and A/B testing
Enterprise Custom-priced for larger teams Custom — Everything in Advanced, Premium onboarding, Dedicated technical support, Customer success manager

Free trial: 7 days of the Advanced plan, no credit card; campaigns are deactivated when it ends and nothing is charged automatically

Frequently asked questions

What is the best outbound sales tool for a small team in 2026?

We rank ourselves first here and we publish the page, so weigh that. The argument is specific. A team of two to ten has nobody whose job is building lists, and our agents source and qualify prospects from LinkedIn on their own. LinkedIn, email and per-prospect video then run in one sequence on one plan at €99 per user per month, with native CRM sync included. The honest counter-argument is the billing unit. We charge per user, so three people cost €297 a month, while Smartlead charges $39 and Instantly $47 for the whole workspace regardless of headcount. Those are dollar figures, and they are not directly comparable to the euro price without converting currencies.

What is the cheapest outbound tool for a small team?

It depends on whether the price is per person or per account. Per account, Smartlead is cheapest at $39 per month whatever the headcount, then Instantly at $47, then Lemlist's Email plan at $69 for unlimited users. All three are email only. Per person, Waalaxy is cheapest at €19 per user per month on its yearly price, but that plan is LinkedIn only and cold email starts at the €69 Business plan. For LinkedIn and email in one sequence, La Growth Machine's Basic plan is €60 per identity per month and Dripify's Pro plan is $59 per seat annually. Those are different currencies, so convert before ranking them against each other.

Which tools charge per user and which charge per account?

Per user or per seat: Vaam (€99 per user), Waalaxy (per user, one license per LinkedIn account), Dripify (per user, one LinkedIn account per seat) and Lemlist's Multichannel plan ($109 per user). Per identity: La Growth Machine, where an identity is a profile that runs campaigns and reply-only teammates are included. Per account or workspace: Smartlead, Instantly and Lemlist's Email plan, which covers unlimited users. For a growing team this is the single biggest cost lever on the page, and it is worth modeling at the headcount you expect in a year rather than the one you have now.

Do small teams need a separate tool for LinkedIn and for email?

No, if you choose a tool that runs both. We do, and so do La Growth Machine, Dripify and Waalaxy on its Business plan, all putting LinkedIn and email steps in the same sequence. Lemlist does it on its Multichannel plan. You would need two tools with Smartlead or Instantly: Smartlead's integrations page routes LinkedIn to partner products such as HeyReach and Aimfox, and Instantly's documented LinkedIn action is a "Connect" button that opens the prospect's profile. Two subscriptions is usually the more expensive answer for a small team, and it also splits reporting across two dashboards.

Can a small team run outbound without a dedicated SDR?

Partly. The sourcing and the sending can run without a person. Our agents and La Growth Machine's Signals both keep pulling in new leads on their own, and every tool here sends its sequence steps on schedule. What none of them does for you is the conversation. A prospect who replies needs a person. We stop the sequence and hand the reply to the seller as a task, and Waalaxy, Dripify, Lemlist and Instantly all document a reply pausing or ending the sequence. Budget for someone to work the replies, and treat the tool as the thing that fills the inbox rather than empties it.

Which of these keeps data in the EU?

We store all customer data within the European Union, and Lemlist's privacy policy states the host servers on which it processes and stores its databases are located exclusively within the European Union. La Growth Machine names its sub-processors, most inside the EU with two outside it. Instantly generally stores service information in the United States, and Smartlead processes on Amazon Web Services in Sydney, Australia. Waalaxy's data usage policy and Dripify's privacy policy do not state where customer data is hosted, so ask before you sign if this matters.

How long do the free trials last?

14 days with no credit card for Vaam, La Growth Machine and Lemlist. 14 days on all Waalaxy plans, with a Freemium tier afterwards that keeps prospects and campaigns readable. The Waalaxy trial converts to a paid subscription automatically, and its help center states no reminder is sent. Dripify gives 7 days of its Advanced plan and deactivates campaigns at the end without charging. Instantly's trial is capped at 250 uploaded contacts and 1,000 emails rather than by days. Smartlead offers "Try for free and pick a plan later" but publishes no trial length.

What should a two-person team buy first?

Buy the channel you will actually work. If your buyers answer on LinkedIn, start with Waalaxy at €19 per user per month or us at €99 per user per month, depending on whether you want the cheapest sequencer or a tool that also finds the prospects. If your buyers answer by email, start with Smartlead at $39 per month or Instantly at $47, both per account, and add mailboxes rather than seats. Do not buy both categories in month one: two subscriptions and two dashboards is the most common way a small team stalls before it has sent anything.

Sources

Every price and feature claim about a third-party product comes from that vendor's own public pages, with the date we last checked it.

La Growth Machine

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