Sales Outreach Glossary
A practical glossary for sales professionals running multi-channel outreach. Each entry explains what the term really means in the field, the tradeoffs to understand, and how Vaam fits in.
Terms
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LinkedIn Automation
Tools and workflows that automate LinkedIn prospecting, connection requests, and messaging without getting your account flagged.
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Email Outreach
Sending targeted email sequences to prospects at scale while protecting deliverability and complying with GDPR.
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Sales Automation
Offloading repetitive sales tasks to software so reps spend more time on conversations that move deals forward.
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Personalized Video
Short, one-to-one video messages recorded for a specific prospect to stand out in a crowded inbox or LinkedIn feed.
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Cold Outreach
The practice of contacting prospects who have no prior relationship with you, across email, LinkedIn, phone, and video.
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