Question 1

What makes a video genuinely personalized?

Accepted Answer

Show the prospect something only you could have made for them: their LinkedIn profile on screen, a reference to their company's recent news, or a comment on their latest post. Generic selfies with someone's name on a whiteboard do not count.

Question 2

How long should a prospecting video be?

Accepted Answer

Aim for 30 to 60 seconds. Anything over 90 seconds sees a steep drop in completion rate. Open with their name, make one clear point, and end with a single specific ask.

Question 3

When is the best time to send a video?

Accepted Answer

Video works best as the second or third touch in a sequence, after you have earned a sliver of attention with email or LinkedIn. It also converts well as a follow-up to a no-show or a stalled opportunity.

Question 4

Should I use a script or improvise?

Accepted Answer

Use bullet points, not a script. A script makes you sound like a robot on camera; zero preparation makes you ramble. Write three bullets — hook, value, ask — and record in one take with Vaam's teleprompter if you need a nudge.

Personalized Video

Personalized video FAQ

Join 3,000+ sales teams booking more meetings

Personalized Video

Personalized video FAQ

01What makes a video genuinely personalized?

02How long should a prospecting video be?

03When is the best time to send a video?

04Should I use a script or improvise?

Join 3,000+ sales teams booking more meetings