Question 1

What is a good reply rate for cold outbound?

Accepted Answer

A well-run B2B cold email sequence typically sees 5 to 10 percent positive reply rate. Multi-channel sequences that combine email, LinkedIn, and video routinely hit 15 percent or more. Below 3 percent and your targeting or messaging needs work.

Question 2

How many follow-ups should I send?

Accepted Answer

Most replies come on touches two through five. A good cadence has six to eight touches spaced across two to three weeks, mixing channels. Stopping at one or two follow-ups leaves most of the pipeline on the table.

Question 3

When should I call versus email?

Accepted Answer

Call when you have a trigger — a reply, a LinkedIn accept, or an engagement signal — and you want to move fast. Email and LinkedIn are for patient, scalable top-of-funnel. Never call cold into an account you have not warmed up first.

Question 4

What does a good multi-channel cadence look like?

Accepted Answer

A strong cadence alternates channels: LinkedIn connect on day one, email on day three, video DM on day five, phone on day seven, break, then two more email touches over the following week. Vaam orchestrates this automatically.

Cold Outreach

Cold outreach FAQ

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Cold Outreach

Cold outreach FAQ

01What is a good reply rate for cold outbound?

02How many follow-ups should I send?

03When should I call versus email?

04What does a good multi-channel cadence look like?

Join 3,000+ sales teams booking more meetings