How Vaam has helped Goava get more and better meetings

How do you use Vaam?

We use Vaam to create new business relationships, educate our customers, and create content for LinkedIn.

One example is that we created a LinkedIn post that called on viewers to comment to get a mini-education in CRM + Sales Intelligence. We added a Vaam video to the post and got a lot of engagement and leads!

In general, we want to be very personal and relevant in our contact with prospects. We know that works well for our purposes, and it also goes well with using our own platform.

We obviously use Goava to find the right business opportunity and company information, which allows the message to be customized based on the individual prospect that we're approaching.

How have the team and your customers reacted to Vaam?

At first, working with video was a bit unusual, but over time it has started to feel natural, and the team has stayed very positive throughout the process.

As for our contact with customers — it's clear that the response rate is higher than plain text messages. That, in turn, has led to us having more conversations and being able to book more meetings. Which of course, leads to more business in the end.

‍Do you have concrete examples of things where Vaam has helped you succeed?

• Greater recognition on LinkedIn, where people better understand what we at Goava do and reach out directly to book a demo. This happened less often before we started using video.
• In terms of training, we have the ability to spread knowledge and save it for future use, both internally and externally.
• Before meetings, we send a short video greeting, which reminds the person who is going to have the meeting with us of what the expectation of the meeting is and allows them to prepare.

Simply put, Vaam has helped us get more and better meetings!