What is the 1-5-10 Method?

The 1-5-10 method is a simple formula recommended by Linda Björck, one of Sweden's leading LinkedIn experts, to maximize the impact of your activities on the platform. The method consists of three simple steps:

1. Post 1 update
2. Add 5 new relevant connections
3. Comment on 10 other posts

Let's take a closer look at each step and why they are so effective.

1. Post 1 Update

Regularly sharing content is key to success on LinkedIn. The algorithm rewards consistent activity, so posting at least one update per week should be a minimum requirement. But remember that quality is more important than quantity.

"Continuity is extremely important, and it's better to find a pace that you can maintain over time," says Linda Björck. "So decide to post once a week for an extended period."

When creating your post, consider the following:

• Vary the content type: Use a mix of text, images, video, and articles.
• Adapt content for different parts of the sales funnel (TOFU, MOFU, BOFU).
• Avoid placing external links directly in the post, as it can reduce reach.
• Consider using video, especially given LinkedIn's upcoming focus on a dedicated video feed.

2. Add 5 New Relevant Connections

Expanding your network is crucial to increasing the reach of your content. LinkedIn recommends adding 2-5 new connections per week for optimal growth. By consistently adding 5 new connections each time you post an update, you're following this recommendation while building a strong, relevant network.

Some tips for finding the right connections:

• Focus on your ideal customer profile (ICP).
• Use LinkedIn's search function to find people in relevant roles and industries.
• Check out the "People You May Know" section for suggestions.
• Send a personalized connection request explaining why you want to connect.

3. Comment on 10 Other Posts

Engaging with others' content is just as important as creating your own. By commenting on 10 other posts, you not only increase your own visibility but also help others and build relationships within your network.

Linda Björck explains: "When you've scheduled it on LinkedIn, which is LinkedIn's built-in tool. Then you're set, it's scheduled. You can't move things around, but then you have to move, so to speak."

Here are some tips for effective commenting:

• Provide thoughtful and valuable comments, not just "Great post!".
• Ask questions to start a dialogue.
• Tag relevant people if you think they can contribute to the discussion.
• Focus on posts from people in your target audience or industry.

Why Does the 1-5-10 Method Work?

The 1-5-10 method is effective for several reasons:

1. Consistent activity: The method encourages regular activity, which is rewarded by LinkedIn's algorithm.
2. Increased visibility: By commenting on others' posts, you increase the chance of your own posts being seen by more people.
3. Network building: Regularly adding new connections increases your potential reach over time.
4. Engagement: The method encourages active engagement, which is key to success on the platform.
5. Balance: By both creating your own content and engaging with others', you create a balanced presence on LinkedIn.

Implementing the 1-5-10 Method in Your LinkedIn Strategy

To get the most out of the 1-5-10 method, consider the following tips:

• Schedule your content: Use tools like SmarterQueue to plan and schedule your posts in advance.
• Be flexible: Linda Björck recommends regularly reviewing your scheduled content to ensure it's still relevant and timely.
• Measure your results: Use tools like Shield to analyze the engagement rate on your posts and improve your strategy over time.
• Experiment with video: Given LinkedIn's upcoming focus on video, it may be worth starting to experiment with video content.
• Consider live broadcasts: Linda Björck points out that live broadcasts get extra visibility on LinkedIn: "LinkedIn very clearly says that a live broadcast gets much higher engagement."

Concluding Thoughts

The 1-5-10 method is a simple but effective strategy to increase engagement on your LinkedIn posts. By consistently posting content, expanding your network, and engaging with others' posts, you can build a strong presence on the platform and reach more potential customers and partners.

Linda Björck summarizes the power of the method: "If you do this every time you post your update, you will get greater visibility. You help the person whose post you comment on and you expand your network."

Remember that success on LinkedIn, just like with all marketing, requires patience and consistent work. But by implementing the 1-5-10 method and following the tips and insights shared in this article, you're well on your way to increasing your engagement and achieving your goals on LinkedIn.

So, what are you waiting for? Start implementing the 1-5-10 method today and watch your engagement on LinkedIn grow over time!

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