Personalized video prospecting

Personalized video prospecting means Vaam builds a per-prospect video from one recording, then sends it as a step in a sequence. You do the recording and the setup once. Vaam does the per-prospect assembly.

How the video step works

Inside a sequence, you add a video step and turn on the personalization option. The setup has a few parts:

1. Record a camera-only clip. This is you on camera, no screen content, kept to 10–30 seconds. This clip is the part every prospect sees.
2. Turn on "Generate personal video for every prospect." This is what tells Vaam to build one output per prospect instead of sending the same file to everyone.
3. Pick a screenshot source: LinkedIn or website. Vaam takes a screenshot from the prospect's LinkedIn profile or their company website and adds it to their version of the video.
4. Give the video a title, which can itself use a variable such as the prospect's first name.
5. Optionally add a second segment — a longer, non-personalized screen recording, such as a product walkthrough, typically 1–2 minutes.

Vaam then renders one video per prospect at send time. It drops that video into the sequence step, whether the step is a LinkedIn message or an email.

Getting prospects into the sequence

A personalized video only reaches people once they're in a sequence. Vaam supports several ways to add LinkedIn prospects without leaving LinkedIn:

• One profile at a time, from the profile page.
• All results from a LinkedIn search, including "Add all prospects from search" for the full result set.
• A Sales Navigator leads list or saved search.
• People who visited your profile in the last 30 or 90 days.
• People who reacted to or commented on a post — yours, a colleague's, your company's, or a competitor's.

To protect your LinkedIn account, Vaam limits how many prospects it adds from a search on a single day. A large batch is added gradually, so it can take a few days before every prospect from that batch shows up in the sequence.

Where the video fits in a wider sequence

A video step doesn't have to be the whole sequence. It's common to pair it with a LinkedIn connection request and a follow-up email. That way, the video is one touch among several, not a single cold send. See LinkedIn and email in one sequence for how the steps and channel branching work together.

What this does not do

The personalization is limited to what Vaam can pull from a public LinkedIn profile or website screenshot. It does not write custom spoken content for you, and it does not guarantee any particular reply rate. Treat it as a way to make the same short message look individually addressed, not as a scripted, per-prospect message.