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Vaam vs Lemlist

Both tools run multi-step outreach across email and LinkedIn from one sequence builder, and both host customer data in the European Union. They differ in what they put at the centre: Vaam builds the sequence around video that is personalized per lead, while Lemlist builds it around email deliverability, a large lead database and a built-in dialer.

Short answer

Pick Vaam if video personalized for each individual prospect is the thing that makes your outreach work. Pick Lemlist if cold email volume, deliverability tooling and a built-in lead database matter more than video, or if you need SMS or calling in the same sequence. Data residency does not separate them — both state that customer data is hosted in the EU.

Top pick: Vaam Best for LinkedIn + email sequences built around per-lead video

Pick Vaam if

  • You want video that is personalized per prospect, included in the plan rather than bolted on.
  • You run LinkedIn and email as one sequence and want CRM sync to HubSpot, Pipedrive or Upsales.
  • You price in euros and want one per-user price with no separate sender fees.

Pick Lemlist if

  • Cold email at high volume is the whole motion and warm-up tooling is the deciding factor.
  • You want a built-in lead database and an email and phone finder inside the same product.
  • Your sequences need SMS or an in-app dialer, which Vaam does not offer.
  • You need one shared email-only plan across an unlimited number of users.

Sources last checked August 24, 2026. Prices and features are taken from each vendor's own public pages — see the sources at the bottom of this page.

Feature comparison

Where Vaam and Lemlist overlap, and where they do not.

Feature support by product
Feature Vaam Lemlist
Email sequences Multi-step automated email campaigns. Yes Yes
LinkedIn automation Connection requests and message steps inside the same sequence. Yes Included on every plan. Yes Multichannel plan and above.
Video in outreach Sending a video as part of the sequence. Yes Built-in recording and sharing. Yes Video can be attached to a LinkedIn message or placed on a personalized landing page.
Video personalized per lead A different video, or video page, generated for each prospect. Yes Up to 400 AI-personalized videos / month on Pro; higher limits on Business. No lemlist's documentation states the attached video "is not 1:1 personalized video" and is the same for all leads at that step; the surrounding landing page is what varies per lead.
SMS steps No Yes Multichannel plan.
WhatsApp steps No Partial Available as a paid add-on on the Multichannel plan, not included.
Calling Partial Call steps run as tasks; there is no in-app dialer. Yes Built-in dialer and VoIP integrations on Multichannel.
Built-in lead database No Bring your own lists or LinkedIn Sales Navigator searches. Yes 650M+ leads with email and phone finder.
Email warm-up and deliverability tooling No Vaam publishes no warm-up product; its safety story is human-like pacing and blocklists. Yes Deliverability hub and warm-up on every plan.
Native CRM sync Yes HubSpot, Pipedrive and Upsales on the Business plan; syncs contacts, activities and blocklists. Yes CRM integrations and API from the Email plan.
EU data residency Yes All customer data is stored within the European Union. Yes lemlist's privacy policy states the host servers on which it processes and stores its databases are located exclusively within the EU.

Pricing

List prices from each vendor's public pricing page. Enrichment credits, extra senders and add-ons are billed separately by both products.

Vaam pricing

Prices are in EUR and shown per user per month. The "list price" column is monthly billing and the "longer term" column is the yearly-commitment price. Growth is billed per account, not per user.

Vaam plans and prices
Plan List price Longer term Includes
Pro One user, self-serve onboarding €99/user/mo €67/user/mo LinkedIn automation (connect + message sequences), Email automation (basic sequences), AI personalization, Built-in video for sales outreach, Up to 400 AI-personalized videos / month, Up to 400 email enrichments / month, Up to 3 active triggers
Business Everything in Pro; no monthly-billing option Custom €99/user/mo Advanced and unlimited sequences, Full trigger system and signal-based outreach, Native CRM integrations (HubSpot, Pipedrive, Upsales), CRM sync — contacts, activities and blocklists, Up to 1 000 contact enrichments / month, Phone enrichment and data (credits-based), Priority support
Growth Everything in Business, done-for-you Custom €990/account/mo Dedicated support and performance guidance, Custom video frameworks, Custom integrations and higher credit limits

Free trial: 14 days, no credit card

Lemlist pricing

Prices are in USD as published on lemlist's pricing page. The Email plan is priced per account with unlimited users; Multichannel is priced per user. WhatsApp is a paid add-on, and enrichment and intent credits are bought separately.

Lemlist plans and prices
Plan List price Longer term Includes
Email Unlimited users, email only $69/account/mo email only — LinkedIn needs the Multichannel plan $55/account/mo 50,000 emails / month, Email and phone number finder, 650M+ lead database, Deliverability hub and warm-up, CRM integrations and API
Multichannel Everything in Email, plus non-email channels $109/user/mo $87/user/mo 5 senders per user, LinkedIn and SMS automation, WhatsApp automation as a paid add-on, Built-in call dialer and VoIP integrations, Task management, Access from Gmail and LinkedIn
Enterprise Custom pricing Custom — 5+ senders per user, Custom user roles and permissions, SSO/SAML, Dedicated account manager

Free trial: 14 days of full Multichannel access on any plan, no credit card

Pros and cons

Vaam

A multi-channel sequencer that treats video personalized per prospect as a first-class step alongside LinkedIn and email, with native CRM sync.

Best for LinkedIn + email sequences built around per-lead video

Pros

  • Video is personalized per prospect and included in every plan, not sold as a separate tool.
  • LinkedIn, email and video run inside one sequence rather than across two products.
  • Native CRM sync for contacts, activities and blocklists on the Business plan.
  • Customer data is stored inside the European Union.

Cons

  • No built-in lead database; you bring your own lists or Sales Navigator searches.
  • No SMS or in-app calling — calls are sequence tasks, not a dialer.
  • No email warm-up product of its own.
  • The Business plan has no monthly-billing option.

Lemlist

A sales engagement platform built email-first, with warm-up, a large lead database and a multichannel tier that adds LinkedIn, SMS and calling.

Best for High-volume cold email with deliverability and lead data built in

Pros

  • Mature deliverability tooling, including warm-up, on every plan.
  • A 650M+ lead database and email and phone finder inside the product.
  • The most channels in one sequence — email, LinkedIn, SMS and calls.
  • The email-only plan covers unlimited users on one price.
  • Host servers for lemlist's databases are located inside the European Union.

Cons

  • LinkedIn automation requires the Multichannel plan, which is priced per user.
  • Video is not personalized per lead — lemlist's own docs state the attached video is the same for every lead who reaches that step.
  • WhatsApp is a paid add-on rather than part of the Multichannel plan.
  • Enrichment and intent data are consumed as separately purchased credits.

Frequently asked questions

Is Vaam cheaper than Lemlist?

It depends on the plan and the currency. Vaam Pro is €67 per user per month on a yearly plan and €99 on monthly billing. Lemlist's Multichannel plan — the tier that includes LinkedIn — is $87 per user per month annually and $109 monthly. Lemlist's email-only plan is cheaper at $55 to $69 per month for unlimited users, but it has no LinkedIn automation. Compare the tiers that actually contain the channels you need, and note that Vaam prices in EUR and Lemlist in USD.

Does Lemlist do LinkedIn automation?

Yes, on the Multichannel plan. The Email plan is email-only. Lemlist's Multichannel tier adds LinkedIn, SMS and a built-in dialer, and is priced per user. WhatsApp is a paid add-on on top of that plan.

What can Vaam do that Lemlist cannot?

Vaam generates video personalized for each individual prospect and includes an allowance of those videos in every plan. Lemlist's own documentation states that a video attached to a step is not 1:1 personalized and is the same for every lead who reaches it; what changes per lead is the landing page around the video.

What can Lemlist do that Vaam cannot?

Lemlist ships email warm-up and deliverability tooling, a 650M+ lead database with an email and phone finder, SMS steps and a built-in call dialer. Vaam has none of these; it expects you to bring your own lists and treats calls as sequence tasks rather than in-app calls.

Is my data stored in the EU with either tool?

Yes, both state that it is. Vaam stores all customer data within the European Union. Lemlist's privacy policy states that the host servers on which it processes and stores its databases are located exclusively within the European Union. Data residency is not a reason to choose one over the other; check each vendor's current policy for sub-processors if that matters to your legal review.

Do both tools offer a free trial?

Yes. Vaam offers a 14-day free trial with no credit card required. Lemlist offers 14 days of full access to the Multichannel plan, also without a credit card.

Can I use Vaam and Lemlist together?

Nothing prevents it, but the two overlap heavily on email and LinkedIn sequencing, so running both usually means paying twice for the same step types. Teams normally pick the one whose centre of gravity — per-lead video or email volume and lead data — matches their motion.

Sources

Every price and feature claim about a third-party product comes from that vendor's own public pages, with the date we last checked it.

Vaam

Lemlist

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