97. How you get going with video - Viktor Underwood (Quickchannel)

How you get going with video for your team.

Listen to Viktor Underwood - CEO at Quickchannel - in B2B SaaS CEOs!

We discussed why you must start using video, big mistakes teams make when start using video, choosing your strategy depending on the size of deals you have, outbound as their best lead-generator, and much more.

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Timeline in the episode:

2:00 - Who is Viktor Underwood?

2:40 - Quickchannel's elevator pitch.

3:30 - Five quick ones.

8:20 - Why he joined Quickchannel

10:30 - Why should a company use video?

12:30 -  Powerful metrics connected to using video.

15:20 - External question from Frida Olofsson at Flourish: "What's your best tip for getting over the threshold of starting to use video content in our marketing?"

18:25 - Big mistakes teams make when start using video.

23:45 - Top 3 things re. building a strong Go-to-Market strategy

26:30 - The best lead generator for Quickchannel the last six months.

28:00 - The best way to do outreach to Viktor.

29:40 - His favorite book: Good to Great by Jim Collins.

30:20 - His favourite life motto.

31:15 - The top things he would tell his younger self.