Skip the speculations and stay to the established facts when it come to your Go-to-Market strategy.

Listen to Daniel de Sousa - CEO at Rillion - in B2B SaaS CEOs!

We discussed speculations vs facts, that every change need to be connected to a relevant story, building a truly collaborative team, enjoying the ride, and much more.

Timeline in the episode:

**2:00 - **Who is Daniel de Sousa?

**6:00 **- Rillion’s elevator pitch.

6:40 - Why he joined Rillion.

8:40 - The top Go-to-Market initiatives they focus on now.

24:45 - The core of the Go-to-Market strategy if Daniel would start a new company.

28:15 - The best way to do outreach to Daniel.

29:30 - A topic of Daniel’s choice: Building a truly collaborative team

35:15 - His favorite book: Thinking, Fast and Slow by Daniel Kahneman.

36:20 - His favourite life motto.

37:20 - The top things he would tell his younger self.