91. Focus and scalability - Johan Lind (Vertiseit)

Focus and scalability is the key.

Listen to Johan Lind - CEO & Co-founder of Vertiseit - in B2B SaaS CEOs!

We discussed the importance of focus, why references and outbound is a great combo, building in scalability in all part of your operations, and much more.

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Timeline:

1:20 - Who is Johan Lind?

2:30 - Vertiseit's elevator pitch

3:10 - The story of Vertiseit

4:20 - 5 quick ones

6:00 - The future of retail

9:30 - The opportunities with AI

12:15 - Why Salesforce is a big role model

14:45 - External question from from Lisa Kruse at HolyComms: "One of your core values is "dare to challenge". How do you build a culture where the challenge of status quo is part of the day to day operations? Can you tell us about certain activities or processes that help your team to deliver on this specific value?"

19:40 - The first 3 things Johan would do re. the GTM strategy if he would start a new startup

24:20 - Vertiseit's best marketing channels

26:00 - Their outbound strategy

28:10 - The best way to do outreach to Johan

30:10 - A topic of Johan's choice: Scalability

35:30 - His favourite life motto

36:25 - The top things he would tell his younger self.