The most important thing connected to a successful Go-to-Market strategy, how you create a positive commercial team culture!

Listen to Johan Jarskog - CEO at NEXT - in B2B SaaS CEOs.

We talk about creating a positive commercial team culture, why 50% inbound and 50% outbound is a great mix, what’s the most important things in a great sales process, and much more.

Timeline:

**1:15 - **Who is Johan Jarskog?

**2:15 **- NEXT’s elevator pitch

3:50 - The core of a great GTM-strategy: Cultivating a positive commercial team culture

12:10 - NEXT’s best marketing channels

14:00 - The most important things in a great sales process

19:00 - The best way to do outreach to Johan.

20:30 - External question from Anna Borgslycka from Rekryteringsmässan Online:“In a future where you don’t work at Next anymore - what would you dedicate your time to?”

22:10 - A topic of Johan’s choice

26:45 - His favourite life motto.

28:00 - The top things he would tell his younger self.