You should just keep it simple.

Listen to Rickard Kajson - CEO at Grade - in B2B SaaS CEOs!

We talk about how you successfully scale a team, why you should create a simple GTM playbook, fail fast, and much more.

Timeline:

**1:30 - **Who is Rickard Kajson?

**2:50 **- Grade’s elevator pitch.

3:30 - The story of Grade.

7:30 - External question from Tony Rush at Meetric:* “Knowing what we know today about the impact of AI in SaaS solutions, as a leader, if you were to rewind to 2020, what is the first thing you would implement into Grade?”*

9:00 - A topic of Rickard’s choice: Target alining

16:30 - The core of a great GTM-strategy: Create a common playbook.

22:00 - The first 3 things Rickard would do re. the sales process if he would start a new startup.

24:00 - The best way to do outreach to Rickard.

26:00 - External question from from Carin Gunnstam at BONI: “What’s your best tips for scaling the team successfully, and to keep that startup vibe and culture while dealing with the challenges of growth?”

29:00 - His favorite books: Crossing the Chasm by Geoffrey A Moore, and **Great by Choice **by Jim Collins.

29:45 - His favourite life motto.

30:20 - The top things he would tell his younger self.