Christoffer V. Herheim from Optio in B2B SaaS CEOs.

We discussed equity compensation, review pages as their strongest lead channel, nr of calls as the #1 important sales step, the problem with taxation on equity incentives, and much more.

Timeline:

**1:30 **- Who is Christoffer?

4:00 - Optio’s elevator pitch.

5:10 - Why he and his co-founders started Optio.

7:00 - 5 quick ones

10:15 - External question from Josef’s co-founder, Hampus Persson at Vaam:“What’s one of the worst mistakes you have ever made, connected to business?”

13:00 - A topic of Christoffer’s choice: Taxation on equity incentives

18:00 - Go-to-Market strategy.

22:00 - Marketing: The channel that generates the most leads for them right now.

24:30 - The best way to do outreach to Christoffer.

28:00 - His book recommendations

29:30 - Why Peter Pan is a rolemodel.

30:30 - The top things he would tell his younger self.

These are the books Christoffer recommended:

High Growth Handbook - Elad Gil

**Think Like a Monk - **Jay Shetty