75. How to use SEO to get more leads - Tine Karlsen (Vev)

How to use SEO to get more leads 💡 🚀  

Tine Karlsen - CEO & Co-founder at Vev, that helps teams to realize their most exciting web concepts with complete creative and technical freedom - in B2B SaaS CEOs!

We discussed how they use SEO to get more leads, the topic of Tine's choice: Being a mother and a founder, Vev's best Go-to-Market strategies, some "must read" books, and much more.

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Timeline:

1:40 - Who is Tine Karlsen?

4:00 - The value prop of Vev

5:15 - Why she and her co-founders started Vev

7:20 - 5 quick ones

9:30 - The worst things she gone through as an entrepreneur

11:30 - A topic of Tine's choice: Being a mother and a founder

17:00 - Go-to-Market strategy

22:30 - External question from Sebastian Lundgren at Tactical Digital:"What's the thing/channel that generates the most leads for you right now?"

25:45 - The best way to do outreach to Tine

31:30 - Tine's book recommendations

32:30 - The top things she would tell her younger self.

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These are the books Tine recommended:

Obviously Awesome - April Dunford

Sapiens - Yuval Noah Harari

The Hard Thing About Hard Things - Ben Horowitz