The importance of solving a specific problem in a better way.

Gustav Westman from BrightBid in B2B SaaS CEOs.

We discussed AI, how they built their GTM strategy, outreach, and much more.

Timeline:

**2:00 **- Who is Gustav Westman?

5:15 - BrightBid’s elevator pitch.

6:00 - Why he and his co-founders started BrightBid.

8:45 - 5 quick ones.

10:00 - AI

13:00 - A topic of Gustav’s choice: Get the best out of people

17:30 - External question from Thibaud Hartwig: “When was the very first time you saw/felt that Brightbid truly resonates with your Ideal Customer Profile?”

20:15 - GTM strategy deep dive

27:15 - The best way to do outreach to Gustav.

29:00 - The top things he would tell his younger self.