52. How to become a leader - Tommy Jarnemark (Verified)

You always start as the manager, and if you're a good manager and gain your team's trust, then you become their leader.

Tommy Jarnemark, the CEO at Verified, in B2B SaaS CEOs.

We're talking about How to become a leader, building trust, going from a successful Sales-led to now more Marketing-led strategy, essential KPIs, the importance of doing DDs, and much more.

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Timeline:

1:35 - Verified's elevator pitch.

2:20 - Who is Tommy Jarnemark?

3:15 - 5 quick ones.

4:00 - Top KPIs for Verified.

8:00 - Best practices for Go-to-Market strategies.

10:20 - What sales channels work the best?

12:45 - The best way to do outreach to Tommy is through LinkedIn.

14:10 - The biggest business mistakes he has made - Do your own deep due diligence.

16:30 - A topic of Tommy's choice - Workout.

19:15 - External question from Nadir Benkahla: "What is your best method for identifying jobs to be done within your target audience?"

20:55 - Is Tommy a good leader?

22:30 - Superpower as a leader.

24:00 - The little things, not the odd things.

25:50 - How to stay on top of the worst things as a leader.

27:15 - Leadership is all about Trust.

29:00 - Top things to tell yourself.

31:00 - Where Verified will be in 5 years.