42. The importance of SMEs - Olle Lundin (Froda)

Be bluntly honest with your Why.

Olle from Froda joins the podcast, and we're talking about the importance SMEs play in society, to nail your Why, When and How, business development, leadership, and much more.

Listen to the episode with Olle Lundin from Froda.

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Timeline:

1:15 - Froda's elevator pitch.

2:10 - The story of why and how Froda was born.

4:05 - Is Olle a good leader?

5:00 - His top superpowers as a leader.

07:20 - The worst things about being a leader and how Olle tackles it.

10:00 - Leadership is all about Trust.

10:50 - A fun fact - he's called Master Beef.

12:00 - Biggest mistakes? Didn't invest very early in Spotify (he had the chance).

13:00 - A topic of Olle's choice - The importance of SMEs.

17:20 - External question from Johan Rosenstrid at Beta Team Performance: "What's the most unexpected that has happened to you as a leader, and which insights did it give you?"

20:00 - Froda's top KPIs.

21:45 - His best GTM strategy advice for a startup.

23:15 - How to work with you Why, When, and How.

25:00 - Where most startups fail with their GTM (going for a moonshot strategy).

26:40 - The best way to do cold outreach to Olle.

30:40 - The top things he would tell his younger self.

31:50 - Where Froda will be in 5 years.