Mistakes companies do when working with B2B company data.

Pietari Suvanto - CEO & Co-founder at Vainu - in B2B SaaS CEOs.

We talked about how to work with contact data, social selling as their best lead-generator, the extreme advantage of being a data-focused company, and much more.

Timeline in the episode:

**2:00 - **Who is Pietari Suvanto?

**2:45 **- Vainu’s elevator pitch.

4:15 - How Vainu is different than their competitors.

6:15 - Five quick ones.

13:15 - Why he started Vainu.

16:15 - common mistakes companies do re. B2B company data

23:30 - External question from Hampus Rosencranz at GVO Media: “What would you say are three classic challenges that stand in the way of success for smaller businesses? And how would you tackle those challenges?

25:50 - External question from Sebastian Lifvin at Startupcoachen:* “What is the latest customer insight that made a difference for your business?”*

28:00 - Vainu’s best lead-generator the last 6 months.

30:10 - The best way to do outreach to Pietari.

**32:10 - **Closing questions.

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