How you use events to increase your sales.

Listen to Mats Nyberg - CEO at Trippus - in B2B SaaS CEOs!

We discussed using Event-led as main GTM strategy, small exclusive events vs. big conferences, how you maximize your value from events, and much more.

Timeline in the episode:

**2:10 - **Who is Mats Nyberg?

**4:00 **- Trippus’ elevator pitch.

6:30 - Five quick ones.

11:15 - Event-led as GTM.

14:00 - Trippus’ customer journey and AHA.

21:10 - External question from Malin Björnell at Ulla-Bella: “Let’s pretend you’re leading a startup that has a couple of customers, but not hundreds yet. What are the 3 - 5 most important things you would focus on connected to Go-to-Market?”

**25:00 **- Trippus best lead-generator.

30:50 - The best way to do outreach to Mats.

**32:30 **- Closing questions