Focus on brand, influencers and partners
Alina Vandenberghe at Chili Piper
Episode nr 100! And in this episode Alina Vandenberghe - Co-CEO & Co-founder at Chili Piper - join B2B SaaS CEOs.
We talked about US vs Europe, her journey with Chili Piper, their best lead-generator the last 6 months, what she would tell her younger self, and much more.
Timeline in the episode:
**2:10 - **Who is Alina Vandenberghe?
**4:10 **- Chili Piper’s elevator pitch.
5:30 - Five quick ones.
**10:00 **- Why she and her co-founder/husband started Chili Piper.
13:40 - GTM strategy: Brand, influencers and partners.
23:20 - Chili Piper’s customer’s AHA-moment.
25:10 - The best way to do outreach to Alina.
27:25 - External question from Mikael Arndt at Closers Only:“I would love to hear your three to five best practices for making your salespeople better than the average market. What does the team do on a daily basis to win the battle of having the very best sales reps?”
**31:30 - **Closing questions.