Have you ever considered spicing up your B2B marketing with a dose of humor? It may sound risky, but according to expert Ajdin Crnovic, it's exactly what's needed to stand out in today's digital landscape. Let's dive into how you can use humor to create engaging content that makes your potential customers stop and listen.
"The cool thing about LinkedIn is that this year has been a topic of discussion where you've seen from the community that many talk about how reach has decreased," says Ajdin. But for him, it's been the opposite - his humorous content reaches hundreds of thousands of people every week.
Humor is powerful because it creates an emotional connection. When someone laughs at your content, they remember you. In a world where all B2B companies sound the same, humor can be your secret ingredient to stand out.
But remember - humor is only half the equation. Ajdin emphasizes the importance of always providing value: "You always have to start from what everyone else gets out of what I want to share." It's not about being funny for the sake of it, but about using humor as a tool to deliver valuable information in a memorable way.
One of Ajdin's superpowers is finding the humorous and relatable in everyday situations. He gives an example of how a cleaning company can create engaging content:
"The actual problem that you as a cleaning company solve is the everyday bickering between couples at home... Family therapy costs 1500 kronor per hour. Home cleaning costs 399 per month."
By connecting the service to a relatable problem (relationship conflicts around cleaning), Ajdin creates content that both amuses and resonates.
Creating professional content doesn't have to be complicated or expensive. Ajdin shares his favorite tools:
With these tools, you can create engaging content without a big budget or advanced skills.
Ajdin's best tip for beginners? "Record yourself in front of your mobile phone where you share either a personal story from work life or tips and tricks." Don't be afraid of it being perfect from the start - the most important thing is to get started.
Different platforms require different types of content. On LinkedIn, longer, more professional posts work well, while TikTok requires short, quick videos. Ajdin recommends focusing on one platform at a time and mastering it before moving on.
"Try to focus on one platform. Don't take on everything. Try to master that platform by committing to two posts a week. And be active," he advises.
To know if your humorous approach is working, it's important to measure and analyze your results. Keep track of engagement, number of views, and conversions. Ajdin says his videos on LinkedIn often reach 150,000 - 180,000 views per week.
Stuck? Remember that you have a goldmine of creativity within your own organization. "Many companies that have employees, they just need to take advantage of their employees and give them space," says Ajdin. Especially younger employees who are used to social media can have fantastic ideas for content.
Using humor in B2B marketing can feel scary, but remember that it's about experimenting and finding your own voice. "I like to experiment," says Ajdin. It's okay if not everything is perfect from the start - the important thing is that you dare to try.
By following these tips, you can start using the power of humor in your B2B marketing and create content that truly engages your target audience. Remember Ajdin's words: "It's just about giving them space and asking them the question and getting some ideas and thoughts on how to tackle the marketing."
So, what are you waiting for? It's time to unleash creativity and start creating B2B content that both informs and entertains. Who knows - maybe it will be your humorous approach that makes your potential customers stop and take notice of your company in the ever-growing digital noise.
For more inspiration and tips, check out Ajdin's company website and follow him on social media to see how he puts these principles into practice.
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