The most important thing connected to a successful Go-to-Market strategy, how you create a positive commercial team culture!
Listen to Johan Jarskog - CEO at NEXT - in B2B SaaS CEOs.
We talk about creating a positive commercial team culture, why 50% inbound and 50% outbound is a great mix, what's the most important things in a great sales process, and much more.
-
Timeline:
1:15 - Who is Johan Jarskog?
2:15 - NEXT's elevator pitch
3:50 - The core of a great GTM-strategy: Cultivating a positive commercial team culture
12:10 - NEXT's best marketing channels
14:00 - The most important things in a great sales process
19:00 - The best way to do outreach to Johan.
20:30 - External question from Anna Borgslycka from Rekryteringsmässan Online:"In a future where you don't work at Next anymore - what would you dedicate your time to?"
22:10 - A topic of Johan's choice
26:45 - His favourite life motto.
28:00 - The top things he would tell his younger self.
Johan's company NEXT helps you manage your construction projects seamlessly with their fully cloud-based tools. Save time & money while boosting the efficiency and coordination of your team.
Read more about NEXT on: https://next-tech.com/en/
Follow Johan Jarskog on LinkedIn: https://www.linkedin.com/in/jarskog/
Kom igång idag för att förstå hur enkelt det är