88. How you succeed as an underdog - Mads Fosselius (Dixa)

Why you should find your favourite competitor.

Listen to Mads Fosselius - CEO & Co-founder of Dixa - in B2B SaaS CEOs!

We discussed why you should find your favourite competitor, Community-led growth, the first 3 things Mads would do re. the sales process if he would start a new startup, why you should leverage your network when doing outreach, and much more.

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Timeline:

1:30 - Who is Mads Fosselius?

3:25 - Dixa's elevator pitch.

6:00 - The story of Dixa.

9:40 - External question from from Pontus Bäckman at SEO AI: "Building a large and strong team is often a challenge, what is your best tip for finding and attracting good talent to a growing SaaS start-up?"

12:10 - A topic of Mads' choice: Find your favourite competitor.

17:30 - The core of a great GTM-strategy.

24:40 - The first 3 things Mads would do re. the sales process if he would start a new startup.

29:00 - The best way to do outreach to Mads.

31:20 - His favorite book: Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead and Kevin Maney.

32:20 - Mads' favourite life motto.

33:50 - The top things he would tell his younger self.