69. How to succeed with partner sales - Patrick Olsson (Findity)

How to think when going with Partner Sales.

Patrick Olsson from Findity in B2B SaaS CEOs.

We discussed partner sales, the importance of first trial and error and then laser-focus, articulate your problem out loud, and much more.

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Timeline:

1:20 - Who is Patrick Olsson?

3:00 - Findity's elevator pitch.

6:00 - 5 quick ones.

7:30 - His biggest mistake.

10:30 - A topic of Patrick's choice: Partner Sales

17:30 - GTM strategy deep dive

22:30 - The best way to do outreach to Patrick.

26:00 - External question from Josef's co-founder at Vaam, Hampus Persson: "If you could re-do the last two years of your work with Findity, what would you do different?"

28:15 - The top things he would tell his younger self.